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Hello, Podcast Guest! Thank you for your interest to inspire others by sharing your story and experience.

For a smooth interview, please review the tips below and notify me with questions and concerns before we meet.

Before the Interview

Days prior

Prep your recording “studio”

Hours prior

During the Interview

Show Sequence – (the interview should take about 30 minutes)

Note: These are sample questions which we may use during the interview.

DO NOT write out answers for these, but merely read through them and formalize answers in your head. It is always better to answer unscripted during the interview. And, we are never sure where the show flow will take us.

Opening / Intro (30 seconds – 1  minute)

Why the guest is on the show and how it relates to:

WHO Question

The WHO question sets the stage for the rest of the interview by establishing who you are, who you help and what you help them accomplish.

Q: Tell us about [Name of Business] and how you are helping your [Clients / Patients / Term used to refer to customers].

  • Describe at least one big problem you specialize in solving.
  • Describe the outcome the outcome that can be achieved by working with you.
  • Describe the difference achieving this outcome can make in their life.

WHY Question

The WHY question establishes the benefits of achieving the Desired Outcome.

Q: What are the advantages of [Interview Topic – What they help clients accomplish] for [Addicts in Recovery – Other Addiction Professionals – Target Audience]?

MFUP Questions

The Misconceptions, Fears & Unknown Pitfalls questions will produce the core content of the chapter.

Q: What do you feel are the biggest myths out there when it comes to [Interview Topic – What they help clients accomplish]?

Q: What are some common misconceptions around the [Addiction Recovery – Guest’s Industry] Industry?

Q: What are some of the most common fears about [Interview Topic – What they help clients accomplish]?

  • Beyond their ability?
  • What if it doesn’t work?
  • What others would think?
  • Damaging side effects?
  • Personal risk?

Q: How can they get past these fears?

Q: What other perceived obstacles do you see that might be preventing [Addicts in Recovery – Other Addiction Professionals – Target Audience] from seeking the help of a [Guest’s Profession]?

  • Cost too much?
  • Takes too much time?
  • Not going to work for them?

Q: What are some of the little-known pitfalls or common mistakes you see [Addicts in Recovery – Other Addiction Professionals – Target Audience] make on the road to [Interview Topic – What they help clients accomplish]?

Q: How can these pitfalls/mistakes be avoided?

CASE STUDY Question

Q: Can you share an example of how you have helped your [Clients / Patients / Term used to refer to customers] overcome these obstacles and succeed in [Interview Topic – What they help clients accomplish]?

BACKSTORY Questions

The BACKSTORY questions allow you to provide as much or little information about what led you do what you do and help the people you help.

Q: What inspired you to become a [Guest’s Profession]?

  • Include a short story about a specific time or event when you caught the bug to do what you do.
  • This might include a book, movie, person that inspired you.
  • Describe what drives you and your passion to do what you do and help the people you help.

Q: Can you share a lesson you learned early on, that still impacts how you do business today?

  • Mistake you made?
  • Overcoming your own obstacles & misconceptions?

EDUCATOR / ADVOCATE Questions

Q: What’s the most important question [Addicts in Recovery – Other Addiction Professionals – Target Audience] should ask themselves as they consider [Interview Topic – What they help clients accomplish]?

Q: What’s the most important thing [Addicts in Recovery – Other Addiction Professionals – Target Audience] should consider when evaluating a [Guest’s Profession]?

CALL TO ACTION Question

Q: How can someone find out more about [Jane Smith] and [Name of Business] and how you can help?

 

After the Interview

** I will call you via GoTo Meeting at the appointed time. After booking the interview, I will send you the GoTo Meeting
meeting id and instructions on how to access it.

This is an audio-only interview.

Recording

By participating in the Unpause Your Life Podcast interview with Dr. Cali Estes, you agree to the following:

General

Intellectual Property

Marketing Commitment

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